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1975 ''A Triumph Takes a Long Time to Build'' Ad

A Triumph takes a long time to build. But then it stays built a long time. In an age of quick assembly and mass production, the Triumph stands out as a stubborn hold-over from another age. Take the Triumph crank, for example. It's not merely asembled and pressed together from individual parts that could shift under stress. It's machined from a solid piece of steel by a skilled craftsman who most likely grew up with Triumph...the others could build a Triumph. If they'd only take the time.